What Drives Sponsored Social Messaging Effectiveness for Consumers?

Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA, which surveyed slightly more than 1,000 Americans aged 18-70, 36% of whom had noticed Sponsored Social content in the past year. In fact, this group of consumers rates only TV ads as highly as they do Sponsored Social messages. (more…)