Marketers Cite Positive ROI From Events, Despite Limited Measurement

Most marketers engaged in event initiatives claim a positive ROI from their efforts, according to a new report [download page] from Demand Metric sponsored by Attend, but ROI is only sparingly used as an event success metric. The survey – fielded among 202 marketers (68% primarily B2B) – found the average ROI for events to be in the 25-34% range. (more…)