B2B Execs See Customer Experience as Key Differentiator for New Market Entrants

Two-thirds of B2B professionals around the world agree that new entrants to the industry use customer experience as their key differentiator, and almost 6 in 10 agree that typically these companies are better at providing positive customer experiences than traditional players in the industry. That’s according to an Accenture Strategy study [pdf] of 1,350 B2B customer experience, sales and service executives around the world. (more…)