Source: Experian Marketing Services [download page]
Notes: Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth and the 12th consecutive quarter of double-digit year-over-year increases. The report notes that Saturdays, Sundays and Mondays saw a higher share of transactions than of email volume, continuing a theme seen over the past couple of years. (more…)