1 in 4 Conversations About Brands Reference Online Content

Face-to-face is still the dominant form of word-of-mouth, accounting for 72% of brand-related conversations last year, according to a report [download page] from Engagement Labs. While online conversations about brands has grown in recent years, the study notes that the “most impressive trend” over the past decade has been the extent to which digital content is referenced in brand conversations. (more…)