Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, says the Outdoor Advertising Association of America (OAAA) in a recently-released study conducted by RealityMine. (more…)
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Out-of-Home Media Touted For Ability to Reach Consumers Prior to Mobile Activities
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