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US Consumers’ Attitudes Towards Mobile Payment Security, by Generation
Source: GfK Notes: A slight majority – 53% – of Gen Z (18-24) consumers have made a mobile payment while using the internet in the past 6 months, reports GfK, a figure that falls to 37% for Gen Y...
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Medical Marketers’ Budget Allocations
Source: Medical Marketing & Media (MM&M) Notes: Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets, closely followed by sales representatives...
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Google AdWords Benchmarks, by Industry
Source: WordStream Notes: The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network, according to a WordStream analysis of 2,367 US-based clients who were...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – February 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – February 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – February 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform TV Websites – February 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – February 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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How Various Demographic Groups Listen to the Radio
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform, reminds Nielsen in a recent report [download page]. So when and where do different demographic groups...
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Assessing the State of B2B Digital Marketing
Digital marketing is taking on more importance at B2B organizations, although offline marketing channels continue to occupy the largest share of budgets, according to new reports from Regalix [download...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – February 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – February 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites –...
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – February 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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US Out-of-Home Ad Revenues Climb 4.6% in 2015, Hit New Peak
Source: Outdoor Advertising Association of America (OAAA) Notes: Out-of-home advertising revenues grew by 4.6% last year to reach $7.3 billion, besting the previous high set in 2007, per the OAAA. The...
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Top 5 Perceived Benefits of Live Streaming Video Events
Source: Brandlive [download page] Notes: Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies, per a report from BrandLive. Based on a...
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US Companies With the Best and Worst Customer Experience Ratings in 2016
Supermarkets continue to lead the way in customer experience, while health plans are again among the worst-rated, according to the 6th annual customer experience ratings [download page] from the Temkin...
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Responsive Design Seen Key As Mobile and Desktop Email CTO Rates Converge
Email click-to-open (CTO) rates on mobile devices are continuing to close the gap with desktop rates, reports Yesmail in its latest quarterly report [download page] on email behavior. This convergence...
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US Paid Search ROI Seen Increasing on Smartphones
Source: Adobe Notes: Smartphones’ share of US paid search spending rose to 20% in Q4 2015, per Adobe. With an almost 50% year-over-year increase in revenue-per-click in Q4, smartphones also turned in a...
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Friday Research Wrap, 3/11/16
US radio advertising revenues have been mostly flat in recent years, with the RAB’s latest revenue report showing a 1% decline in 2015. While digital increases have been slowing, continued growth in...
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