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What Do US Consumers See As Their Core Drivers of Satisfaction With Companies?
Value, customer service, product quality and trust are among the core drivers of US consumers’ satisfaction with companies, per results from Accenture Strategy’s latest annual Global Consumer Pulse...
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Youth Now Say They’re More Likely to Use Snapchat Than Facebook or Instagram
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [pdf] from Edison Research and Triton Digital. While Facebook...
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Email Vastly Preferred by Consumers for Brand Communications
Source: Adestra [download page] Notes: More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email...
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Consumers Across Age Groups Ascribe Strong Purchase Influence to Word-of-Mouth
Source: Deloitte Notes: Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations, per respondents to a Deloitte survey. Looking at other...
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Smartphone Share of Site Visits, by Industry, in 2015
Smartphones grew to account for almost 37% of traffic to media and entertainment (M&E) sites in the US, Europe and Asia last year, reports Adobe Digital Index in its latest “Best of the Best”...
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TV Multitasking, Binge Viewing Increasingly Widespread
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier, reports Deloitte in its latest annual Digital Democracy...
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US E-Commerce Conversion Rates Up Y-O-Y in Q4 2015 Across Devices
Source: Monetate Notes: E-commerce conversion rates grew on a year-over-year basis across devices in the US, UK and on a global basis, reveals Monetate in its latest quarterly report, which also notes...
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Print Coupons Attract Millennials, Affluents
Source: Valassis [download page] Notes: US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents, per a Valassis...
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US Adults’ Educational Attainment, by Demographic Group
Source: Census Bureau[pdf] Notes: Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree, according to a new report from the...
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B2B Social Media Brand Post Engagement Rates, by Industry and Platform
Source: TrackMaven [download page] Notes: B2B brands active on social media saw their highest engagement rates (number of interactions per post per 1,000 followers) last year on Instagram, though that...
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Mobile Banking, Payments Use Continue to Grow
Some 43% of US adults with a mobile phone and bank account surveyed in 2015 by the Federal Reserve report having used mobile banking in the year prior to the survey, according to the Federal Reserve’s...
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What Do Top-Performing Marketers Do Differently?
Top-performing marketing teams commit to the customer journey and the customer experience, collaborate with other business units and enjoy buy-in from their executive leadership, according to...
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Which Email Campaign Types Do Marketers Find Most Effective?
Source: Salesforce Notes: The most commonly used email campaign types aren’t always the most effective, according to a Salesforce survey of almost 4,000 marketing leaders worldwide. Loyalty and...
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US Consumers’ Most Frequently Used Mobile App Types
Source: Deloitte Notes: Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices, per a recent report from Deloitte....
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6 in 10 Consumers Globally Are Changing The Way They Buy Their Favorite Brands
Some 58% of consumers around the world report having modified their buying behavior when it comes to their favorite brands, finds McKinsey in a survey of more than 22,000 consumers. The results...
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How Are Consumers Spending Their Time Online?
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore. The “2016 US Cross-Platform Future in Focus” report [download page] notes the...
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Annual Household Income Ranges Among Minority Groups
Source: Geoscape Notes: Asian households have the highest median household incomes, of $75,910, reports Geoscape in its latest annual American Marketscape DataStream (AMDS) report. In fact, more than...
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Which Retail Digital Commerce Categories Grew the Fastest in 2015?
Source: comScore [download page] Notes: Retail e-commerce spending grew by 14% year-over-year in 2015, buoyed by a 56% increase in mobile commerce spending, reports comScore. The fastest-growing...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – March 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – March 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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