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Check For These Common On-Site SEO Problems

Many websites are facing serious or severe on-site SEO issues, SEMrush reveals in an audit of 100,000 websites and 450 million pages. In fact, 6 of the 10 most commonly-found problems are considered to...

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SMBs Focus on Creating Relevant Content for Their Social Channels

More than 8 in 10 SMBs have a social presence on at least one platform, according to study results from The Alternative Board. Respondent companies – 3 in 4 of which are B2B focused – reported spending...

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B2B Execs Say Sales Needs Better Content. Here’s What They Think Works Best.

The marketing team is the one most commonly responsible for creating the content that salespeople use in their selling efforts, according to respondents to the 2016 Sales Enablement Optimization Study...

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Social Post Interaction Rates on the Decline, With One Exception

Social media engagement rates are on the decline, reports TrackMaven in an analysis of interaction rates for 51 million pieces of content on four major social networks. Instagram has taken the biggest...

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Search for Authenticity Drives Influencer Marketing Trend

Brands are turning to influencers primarily because they can offer them a greater degree of authenticity, research from TapInfluence and Altimeter, a Prophet Company [download page] has found....

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Consumers Say Stores Don’t Know Their Preferences. And They’re OK With That.

About 2 in 3 consumers surveyed in the US and UK say they see no evidence of stores knowing their preferences, a study has revealed. The report – from Periscope, by McKinsey [download page] – indicates...

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AdWords Benchmarks Show Which B2B Industries Benefit The Most

AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers, finds Bizible in a recent benchmarking study [download page]. Based on marketing and...

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1 in 2 US Adults Say They’ll Watch Live Olympic Broadcasts

About half of American adults say they’ll definitely (17%) or probably (32%) watch live broadcasts of the 2016 Summer Olympics that are starting today, according to a recent survey [pdf] from YouGov....

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Advertiser Demand for Non-Standard Inventory A Growing Influence on Media...

The biggest media trend influencing business success in the media and entertainment industry is digital channels overtaking traditional, according to new research [download page] from Econsultancy and...

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The US Companies With the Best – and Worst – Web Experience Ratings

Customer experience is a hot topic these days, and marketers around the world believe that the web experience is the most central touchpoint of the overall customer experience. Newly-released data from...

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These Are the Marketing Analytics Tools Senior B2B Marketers Want to Pay More...

The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and...

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Digital Video Ad Budgets Are Rising And Social Platforms Look Set to Reap the...

Digital video advertising budgets will grow over the next 12 months, say 65% of agencies and 42% of marketers involved in digital and mobile ads, per a Trusted Media Brands (TMB) survey [pdf]....

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Beer Remains Americans’ Favorite Alcoholic Beverage

Almost two-thirds (65%) of American adults drink alcoholic beverages on occasion, well within the 55-71% range observed over the past 70-odd years, reports Gallup in newly-released survey data. Among...

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Almost 1 in 5 Americans Visit A Company Page on Facebook Every Day

Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone, according to data released by the Temkin...

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Thought Leadership Content: Standing Out in A Sea of Noise

Three in 5 executives around the world are at the point where they’re at least sometimes confused or overwhelmed by the amount of content they encounter, finds the Economist Group in new research. But...

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Premium Publishers See Ad Blocking As Major Mobile Challenge

Although ad blocking seems to be more prevalent on desktops than on mobiles (at least within the US), premium publishers aren’t ignoring the challenge of ad blockers when it comes to mobile, per a...

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Customer-Centricity At the Heart of Digital Strategies, Say Global Execs

Only a bare majority (52%) of business executives worldwide agree that their organization has a clear and coherent digital strategy, according to recently-released results from the 2015 Digital...

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More Than 30% of US Marketers’ Emails This Year Have Not Reached Inboxes

US marketers have a struggle on their hands this year when it comes to email deliverability, a Return Path analysis [download page] has found. Fewer than 70% of emails sent by US marketers have been...

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Back-to-School Stats & Research Reference

Back-to-school and back-to-college spending is forecast to increase this year, according to various recent reports. While it may seem late for a look at back-to-school trends – which range from mobile...

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1 in 2 Mobile Users Say They’ve Deleted An App Over Privacy Concerns

Some 85% of mobile media users across 8 countries report having taken some type of app-related action as a result of concerns over their privacy and security, according to a new report [download page]...

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