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Top 10 Marketing Charts of the Month – May 2017
This month’s quick-hit set of top charts includes the following topics: population shares, by age bracket; media consumption trends; media advertising heavyweights; most tolerated ad types; brand...
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B2B Decision-Makers: Thought Leadership Can Make or Break the Sale
Thought leadership can have an impact throughout the purchase funnel, but poor quality content may ultimately drive decision-makers away, according to an Edelman and LinkedIn survey of more than 1,300...
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E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020
Total B2B sales in the US last year were estimated to be $829 billion, and that figure is expected to grow to almost $1.2 trillion by 2021, according to a recent forecast [download page] from Forrester...
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B2B Persona Research: Marketers Have the Highest Churn Rates
Targeting B2B marketers? You’ll enjoy the prospect (pun intended) of a new influx of personas, but be faced with the problem of higher churn rates than other departments, according to a fascinating...
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State of Marketing Report Shows Growing Use of Various Channels, Troubles...
Salesforce Research has released its 4th annual “State of Marketing” report [download page], surveying the landscape of the evolving function. While the study covers several different areas, one...
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Direct Media Response Rate, CPA & ROI Benchmarks in 2017
The Data & Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest Response Rate Report, an in-depth study of direct marketing. With direct marketers’ use of...
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Most Enterprise Marketers Believe That Less Than Half of Their Content is...
Content creation continues to grow, as marketers each year predict that they’ll produce an ever-increasing amount of content. But how much content is necessary – and how much is going to waste? A lot,...
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Sponsored: 2017 Content Marketing Insights for B2B Marketers
The 2017 Content Marketing Insights for B2B Marketers Guide is based upon a deep dive analysis into the research patterns of professionals consuming content across the NetLine network. Gain insight...
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Here’s How Enterprise B2B Marketers Are Determining If Their Prospects...
Four best practices can lead to significant lifts in conversion rates from marketing qualified leads (MQLs) to sales, per new research from Altman Vilandrie & Company. Those best practices are:...
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Here’s How Big the B2B Trade Show Market Is in the US
B2B trade shows and in-person events are highly touted for their effectiveness and for their ROI. In fact, they’re considered the most effective content marketing tactic available to B2B marketers. So...
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These Are the Steps MarTech Buyers Take Prior to the Research Process
We’ve all heard the stats about how much of the buying process is complete before a vendor representative is ever contacted. And new data from Target Marketing and IBM [download page] confirms that...
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Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the...
Technical professionals most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase, per results from...
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[Sponsored] Infographic: Agency Approaches to Account-Based Marketing
Chances are that your agency and at least a few of your clients could benefit from account-based marketing strategies. SharpSpring gathered insights from 150+ agencies about: The sweet spot for...
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Product Quality and Service The Key Levers in B2B Customer Loyalty
B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty. In a new study [download page], Merkle reveals that product quality matters more than...
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