Clik here to view.
How Smartphone-Owning Millennials Expect Brands to Use Technology
Smartphone-owning Millennials (19-33) are more likely to expect brands to have a mobile-friendly website or app (55%) than they are to expect brands to have a social media presence (39%), according to...
View ArticleClik here to view.
iOS Continues to Outperform Android in Mobile Ad Monetization
Source: Opera Mediaworks Notes: Android is now squarely in the lead when it comes to mobile ad impressions on the Opera Mediaworks network, ending the year with 62.7% share in Q4, a significant hike...
View ArticleClik here to view.
Weekend Reading 2/6/15
Most marketers and salespeople feel that their teams are “somewhat aligned,” with fewer than 1 in 5 believing that they are “fully aligned,” according to recent survey results from CallidusCloud....
View ArticleClik here to view.
Marketers’ Top Strategies For Impacting Email Efforts
Email marketers are looking for better strategic integration of email within their broader programs, according to an Adobe and DMA survey [download page] of more than 260 email marketers from the DMA...
View ArticleClik here to view.
Generational Differences in Consumers’ Screen Preferences
Generational divides exist in consumers’ screen preferences, finds Millward Brown Digital in recent survey results [download page] demonstrating that Baby Boomers (51-69) are sticking with laptops and...
View ArticleClik here to view.
B2B and B2C Digital Marketing Tactics, Compared
B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year, according to Webmarketing123’s latest annual State of...
View ArticleClik here to view.
Top 10 Marketing Charts of the Month – January 2015
This month’s quick-hit set of top charts includes the following topics: marketers’ most pressing challenges; trusted sources of news; customer service pain points; analytics driving campaign changes;...
View ArticleClik here to view.
Valentine’s Day Spending Set to Grow This Year
Source: NRF Notes: Some 55% of US adults plan to celebrate Valentine’s Day this year, with per-celebrant spending estimated to be $142.31, according to a recent NRF survey. That translates to an...
View ArticleClik here to view.
US Mobile App Use, by Time of Day
Source: Localytics Notes: US mobile application usage peaks at 8PM and drops sharply until roughly 4AM, reveals a Localytics study based on session use among more than 28,000 apps. That overall average...
View ArticleClik here to view.
Most Valuable Features of a Marketing Automation System
Source: Ascend2 [download page] Notes: Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system, according to survey results from Ascend2...
View ArticleClik here to view.
Super Bowl 2015 Data (Updated)
This year’s Super Bowl (which drew a record-setting TV audience) is in the rear view mirror, but research continues to emerge concerning the return on advertisers’ efforts. Unlike the game itself,...
View ArticleClik here to view.
Total Consumer Savings From CPG Coupons Increased by 2.9% in 2014
Source: NCH Marketing Notes: Consumers saved $3.6 billion from redeeming CPG coupons last year, up 2.9% from $3.5 billion the year before, reports NCH Marketing. The increase came despite an overall...
View ArticleClik here to view.
US Online Shoppers’ Attitudes to Mobile Commerce
Source: PwC [pdf] Notes: Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone, but only about half as many are happy for stores to...
View ArticleClik here to view.
Baby Boomers’ Spending Trends, by Category
Source: Gallup Notes: Baby Boomers on the whole report spending more than they were a year ago, according to recently-released survey results from Gallup, although that’s not the case for all Boomers....
View ArticleClik here to view.
B2B Content Marketing Update: Goals, Content Types, and More
There have been numerous studies about B2B content marketing released of late (a couple of examples here and here), and a newly-released report on the topic, from Regalix [download page], supports many...
View ArticleClik here to view.
Smartphone Penetration, Rising in All Age and Income Demos, Hits 75% of the...
Three of every 4 US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2014 (Q4 2014), reveals comScore in its latest market update. Data provided to...
View ArticleClik here to view.
The World’s “Most Powerful” Brands
Source: Brand Finance [pdf] Notes: Lego tops the list of the world’s most powerful brands, according to Brand Finance’s Brand Strength Index (BSI), a measure based on an analysis of marketing...
View ArticleClik here to view.
Customer Satisfaction With the Retail Sector Dips, Though E-Commerce Provides...
Customer satisfaction with the retail sector has slipped, reports the American Customer Satisfaction Index (ACSI), with traditional retail the culprit. The latest annual study finds that customer...
View ArticleClik here to view.
Mid-Size B2B Marketers Focusing More on Customer Acquisition Than Retention
B2B marketers from mid-size companies (50-1000 employees) are focusing their attention and budgets more on customer acquisition than retention, and relatively few report having management objectives...
View ArticleClik here to view.
Consumers’ Expectations Continue to Grow. Which Brands Are Best at Meeting Them?
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace, reports a new study from Brand Keys. The 2015 Customer Loyalty Engagement Index (CLEI) study uses a...
View Article