Weekend Reading 2/6/15

Most marketers and salespeople feel that their teams are “somewhat aligned,” with fewer than 1 in 5 believing that they are “fully aligned,” according to recent survey results from CallidusCloud. Separate results from the study indicate that just 35% of marketers and 39% of salespeople believe that lead data is fully shared between sales and marketing. Previous research has found only 1 in 2 companies reporting that marketing and sales have a formal definition of a qualified lead. (more…)