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US E-Commerce Conversion Rates, by Device, Q4 2013-Q4 2014
Source: Monetate Notes: US e-commerce conversion rates on smartphones (1%) distantly trailed comparable rates for tablets (3.11%) and traditional computers (3.78%) during Q4 2014, according to...
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Financial Services Marketers Keep CX Focus on Desktop Sites
Source: Econsultancy / Adobe [download page] Notes: Public desktop websites are a greater priority than smartphone applications or public mobile sites when it comes to providing a consistent customer...
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US Teens’ Device Access, by Demographic
Source: Pew Research Center [pdf] Notes: Some 87% of teens aged 13-17 own or have access to a desktop or laptop computer, while 81% have access to a gaming console, according to a recent Pew Research...
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Direct Media Response Rate, CPA and ROI Benchmarks
The Direct Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest “Response Rate Report” [download page], an intriguing study last issued in 2012. The report examines...
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B2B Marketers on Their Most Important Go-to-Market Strategies
Source: Regalix [download page] Notes: Not surprisingly, understanding buyer needs or pain points (69%) counts as the most important go-to-market strategy for a product launch, according to a Regalix...
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Video Ad Completion Rates, by Device Type, in 2014
Source: Vindico [download page] Notes: Video ad completion rates were lower on devices with smaller screens last year, reports Vindico, as smartphone (46%) and tablet (54%) viewers completed ads at...
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Are Marketers Using Insights Gleaned From Phone Calls?
Few marketers and e-commerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content (40%) or off-site advertising (27%), according to...
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B2B Vendor Websites: What’s Important, and What’s Lacking?
B2B vendor websites are often lacking the content elements buyers perceive as being most important, according to a report [pdf] from KoMarketing, Huff Industrial Marketing and BuyerZone. As with last...
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iOS App Push Notification Opt-in Benchmarks, by Industry, in 2014
Source: Urban Airship Notes: Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014, according to an analysis of almost 3,000 apps...
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Weekend Reading, 4/17/15
Five national TV ads scored at least 20% higher than their respective categories’ 12-month norm during Q1, reports Ace Metrix, led by Google-owned Android’s “Peaceful Co-Existence” spot, which fetched...
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A/B Testing Considered Most Effective Landing Page Optimization Method
Source: Ascend2 [download page] Notes: When it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute, according to a survey of 342...
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US Adults’ Daily Major Media Consumption Estimates, 2011-2015
Source: eMarketer Notes: US adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates. The majority...
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Teens & Social: What’s the Latest?
Instagram remains the most important social network to teens, widening its lead over Facebook and Instagram, according to the latest semi-annual teen survey from Piper Jaffray. But recent data [pdf]...
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Senior Digital Marketers’ Top Priorities and Challenges
Storytelling is both a top priority and a top challenge for senior marketers, finds Experian Marketing Services in its latest annual Digital Marketer Report [download page]. The survey results also...
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B2B Media Industry Revenues Grow by 3.3% in 2014
Source: SIIA / ABM Business Information Network Notes: B2B media and information industry revenues grew by 3.3% to $27.6 billion last year (unadjusted for inflation), with digital advertising providing...
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Two-Thirds of Americans Agree: Brands Must Be Environmentally Responsible
Two-thirds of US consumers (aged 15 and older) agree that brands must be environmentally responsible, but that level of agreement is trumped by several other countries tracked in a recently-released...
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Video Consumption, Ad Dollars Continue to Favor TV Over Digital
Source: eMarketer Notes: While TV’s share of adults’ daily media time has shrunk slightly in the past couple of years, the medium continues to pull in a disproportionately high share of ad spending,...
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4 Trends in US Online Advertising Spending
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain...
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Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues
Source: Facebook Notes: Facebook’s advertising revenues grew by 42% year-over-year in Q1 to reach $3.54 billion, the social network reported on Wednesday, although that was slightly below analysts’...
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2015’s Most Reputable Companies
Source: Reputation Institute [download page] Notes: The BMW Group is this year’s most reputable company, reports the Reputation Group, rising a couple of spots from last year and overtaking The Walt...
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