Mobile Now Almost Three-Quarters of Facebook’s Ad Revenues

Source: Facebook

Notes: Facebook’s advertising revenues grew by 42% year-over-year in Q1 to reach $3.54 billion, the social network reported on Wednesday, although that was slightly below analysts’ estimates. Mobile’s share of ad revenues climbed yet again, to 73%, up from 59% during the year-earlier period. Some 65% of Facebook’s 1.44 billion monthly active users accessed the site daily, with that figure up a couple of points from Q1 2014. That translated to 936 million daily active users (DAUs), of whom roughly 85% were mobile DAUs. Meanwhile, some 40% of Facebook’s total monthly active users were mobile-only in Q1. (more…)