Image may be NSFW.
Clik here to view.
Source: Monetate
Notes: US e-commerce conversion rates on smartphones (1%) distantly trailed comparable rates for tablets (3.11%) and traditional computers (3.78%) during Q4 2014, according to Monetate’s latest quarterly analysis covering a random client sample. Indeed, unlike tablets and computers, conversion rates on smartphones failed to keep pace with the year-earlier period. The study notes that, globally, top performers far outstripped the industry average (6.44% vs. 2.84%) in average conversion rates. Meanwhile, in the US, smartphones ($113.10) topped tablets ($80.69) in average order value during Q4 2014, and also comprised a greater share of traffic (18.2% to 15.8%). (more…)
