Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified, according to recently-released results [pdf] from a UPS and comScore study. The new data – specific to online shoppers in the US – also demonstrates the influence of Q&A (48%) and product and brand videos (47%) among shoppers. (more…)
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What Types of Web Content and App Features Are Important to Online Shoppers?
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