Top 10 Multi-Platform Travel Websites – May 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – May 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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More Than 4 in 10 Webinar Registrants View On-Demand
Source: ON24 [download page] Notes: The percentage of webinar registrants who attend live has consistently hovered in the 35-45% range for marketing webinars, according to ON24’s latest webinar...
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What Types of Web Content and App Features Are Important to Online Shoppers?
Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified, according to...
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US Online Ad Revenues Up 16% in Q1
Source: IAB / PricewaterhouseCoopers (PwC) Notes: Online ad revenues grew by 16% year-over-year in Q1, matching 2014’s growth rate, according to the latest figures from the IAB and PwC. At $13.3...
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Weekend Reading, 6/12/15
Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year, according to the latest Buzz rankings from YouGov. Apple (#2) and Samsung (#5) both improved in...
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Most Commonly-Used Real-Time Marketing Tactics
Source: Wayin [download page] Notes: Marketers are using real-time marketing tactics across a range of channels, with marketing automation such as triggered emails the most popular tactic, used by 62%...
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Customer Service Satisfaction, by Channel
Source: The Northridge Group [download page] Notes: American adults are most likely to rate companies’ customer service via phone (90%) and online chat (85%) as meeting or exceeding expectations,...
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How Are B2B Companies Improving Mobile Content Relevance and Engagement?
Mobile isn’t yet a top priority for B2B companies, finds Regalix in a new survey [download page], with only about half of respondents reporting making investments in mobile marketing. Among those using...
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US Online and Traditional Media Advertising Outlook, 2015-2019
PwC has issued its latest annual Entertainment & Media Outlook report, which contains projections for online and offline media advertising markets through 2019. The outlook for traditional media...
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Smartphone Users’ App Usage, by Race and Ethnicity
Source: Nielsen Notes: While the number of applications used per month by adult smartphone users has remained steady over the past couple of years (26.5 in Q4 2012 and 26.7 in Q4 2014), time spent with...
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Most Effective – and Difficult – SEO Tactics
Source: Ascend2 [download page] Notes: Relevant content creation is by far the most effective SEO tactic, according to a new survey of 286 global marketing, sales and business professionals (71% B2B)...
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Key US Digital Commerce Stats for Q1 2015
US e-commerce spending grew by 14% year-over-year in Q1, marking the 18th consecutive quarter of double-digit growth dating back to Q2 2010, according to data recently released by comScore [download...
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Which Consumer Group Has Almost 4 Times the Buying Power of Millennials?
There’s far less research devoted to Asian Americans than to Millennials, but with an estimated buying power of $770 billion last year (as opposed to Millennials’ $200 billion), Asian-Americans are a...
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US E-Commerce Metrics, by Device, in Q1 2015
Source: Monetate Notes: Smartphones have grown to represent almost 1 in 5 visits to US e-commerce retailers, per the latest quarterly report from Monetate. But those increases are causing them to drag...
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Father’s Day Spending Expected to be Mostly Flat This Year
Source: National Retail Federation (NRF) Notes: Roughly three-quarters of American adults (18+) will celebrate Father’s Day this year, with per-celebrant spending expected to be $115.57, up slightly...
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American Adults’ Feelings of Financial Responsibility, by Age Group
Source: Ipsos / Wells Fargo Notes: Three-quarters of American Millennials (18-34) feel that they are financially responsible and generally do not spend beyond their means, according to results from an...
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Retailers’ Most Influential Promotional Vehicles, According to Online Shoppers
Source: UPS / comScore [pdf] Notes: Emails offering free shipping (54%) or a discount (53%) are the forms of retailer advertising most likely to prompt online shoppers to shop with a retailer, per...
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How Much Influence Do Teens Wield Over Their Parents’ Purchase Decisions?
Children are “active decision makers in family economies,” says YouGov in releasing the results of a recent survey examining kids’ influence on their parents’ buying decisions. The survey analyzes...
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C-Suite Sees Social Rising In CX Importance
Face-to-face communications ranks as easily the most important customer experience (CX) channel today, according to results from a Genesys-sponsored survey of 516 senior-level executives conducted by...
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