PwC has issued its latest annual Entertainment & Media Outlook report, which contains projections for online and offline media advertising markets through 2019. The outlook for traditional media advertising is similar to previous forecasts in that TV and out-of-home advertising have the healthiest future, while the outlook for print (at least in print format) is dim. As consumer behavior migrates online, so will advertiser spending, with two notable shifts expected to take place in 2019. (more…)
↧
US Online and Traditional Media Advertising Outlook, 2015-2019
↧