TV ads that contain some form of music score better than those without across four key metrics: creativity; empathy; emotive power; and information power. That’s according to recently-released data from Nielsen, which measured the effectiveness of 600 TV ads, although the differences seem relatively slight. On a related note, Ace Metrix has issued its list of the top TV ads of Q2, noting that the leading spots touted product features and functionality. (more…)
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Friday Research Wrap, 7/17/2015
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