Top 10 Multi-Platform TV Websites – June 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Print Media Websites – June 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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US Companies With the Best and Worst Web Experience Ratings in 2015
Source: Temkin Group Notes: USAA’s banking business earns the top spot for the second consecutive year in the Temkin Group’s Web Experience Ratings, which measures consumers’ net satisfaction ratings...
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Brands’ Influencer Engagement Use Cases
Source: Augure [download page] Notes: Brands are most likely to work with influencers to promote their content (67%), though product launches and content creation (59% each) are also popular use cases,...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – June 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Real Estate Websites – June 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Travel Websites – June 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – June 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Direct Mail A Top Purchase Influencer For Baby Boomers
Various recent reports have urged marketers to place more focus on Baby Boomers, who are sometimes neglected in favor of the Millennial generation. For example, a recent Forrester Research report noted...
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Which Digital Tools Impact Online Shoppers?
Retailer sites, printable coupons, and retailer emails are the most commonly used digital tools by online shoppers, though they’re not the ones wielding the greatest impact on shoppers’ journeys,...
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Consumers’ Use of Social Media for Customer Service
Source: Parature [download page] Notes: One-third of US adults (18+) report having ever used social media to ask a customer service question, and 83% say they received an answer the last time they did...
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US Facebook Advertising Benchmarks, by Industry, in Q1 2015
Source: Salesforce Marketing Cloud [pdf] Notes: Facebook advertising CPMs were highest for the telecommunications ($9.40) industry and lowest for the gaming ($2.76) vertical in Q1, according to data...
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Top 10 US – and Global – Market Research Organizations
Sources: American Marketing Association [pdf] (US list); RFL Communications (global list, via Research Live [pdf]) Notes: Nielsen and Kantar are the top market research organizations both in the US and...
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How Often Do US Smartphone Owners Check Their Devices?
Source: Gallup Notes: Roughly half (52%) of US smartphone owners say they check their phone a few times an hour (41%) or every few minutes (11%), according to recently-released survey results from...
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Marketers: Lead Gen Effectiveness Improves; Email Most Effective
Lead generation effectiveness is improving for almost three-quarters of marketers and salespeople around the world, according to the latest report [download page] from Ascend2 and its Research...
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Facebook Post Interaction Rates: Links Now Rival Videos
Facebook post interaction rates decreased year-over-year in Q2 across major industries retail, media, financial and travel, per Adobe’s latest Social Intelligence Report [pdf]. Video (1.7%, down from...
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Friday Research Wrap, 7/17/2015
TV ads that contain some form of music score better than those without across four key metrics: creativity; empathy; emotive power; and information power. That’s according to recently-released data...
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Q2 Search Trends
Mobile represented an estimated 45% of US organic search visits in Q2, steady from Q1, as Google continued to capture the vast majority (89%) of mobile organic search visits, according to the latest...
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US Brand Buzz Rankings in H1 2015
Amazon (Buzz Score of 30) is atop the brand buzz rankings again according to the YouGov BrandIndex, which measures consumer perceptions of brands. The list, covering the first half of 2015, finds...
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Smartphones Now Account For Half of US Adults’ Digital Media Time
Source: comScore [download page] Notes: Connected adults in the US spent 49% of their digital time in March 2015 using smartphone applications (43%) or browsers (6%), reports comScore in a new study....
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