What are the Biggest Challenges of Lead Nurture Programs?

Lead nurture programs are generally most effective at generating more warm, sales-ready leads and at segmenting prospects based on interests and behaviors, finds a recently-released study [download page] from Demand Gen Report (DGR). But despite their ability to segment prospects, targeting content by buyer stage and interest is proving to be a key challenge for these programs, according to the survey’s results. (more…)