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Email Subject Line Analysis: How Well Do Popular Terms Fare?
Adestra has released [download page] its latest email subject line report [download page], analyzing a host of keywords and phrases across 4 sectors to see their relative lift or decline against the...
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Online Video Consumption Growth Forecast, 2015-2016
Source: ZenithOptimedia Notes: Daily time spent watching online video across 40 key markets will grow by 23.3% this year and by another 19.8% next year, with mobile video consumption growing at roughly...
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Which Brands Are Best Meeting Millennials’ Expectations?
Source: Brand Keys Notes: Millennials (18-34) can have higher brand loyalty than other generational cohorts, says Brand Keys, but only if their expectations are met. According to newly-released...
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Social Business: Employee Advocacy Programs Gaining Interest
Developing ongoing dialogue and engagement with customers to deepen relationships ranks as the leading external social strategy objective for organizations with more than 250 employees, according to an...
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Top 10 Marketing Charts of the Month – July 2015
This month’s quick-hit set of top charts includes the following topics: sources of new product awareness; digital tools impacting retail shoppers; Baby Boomers’ top purchase influencers; trust in...
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What Do Marketers Feel Prevents Them From Better Knowing Their Audiences?
Source: Hotwire PR [download page] Notes: Marketers need to understand who their audiences’ influencers are, as this is the top factor (of 4 identified) preventing them from better knowing their...
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Digital Marketing Budget Growth Expected to Continue, at Slightly Slower Rate
Source: CMO Council / Ebiquity [download page] Notes: CMOs in the US see healthy digital marketing budget increases on the horizon, and a recent global survey from the CMO Council and Ebiquity supports...
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How SMBs Feel Tech Vendors Can Improve the Buying Experience
Source: SMB Group Notes: For both small and medium-sized businesses, the provision of a consistent cross-channel experience and clear articulation of how the solution helps improve specific business...
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Which B2B Lead Acquisition Channel Converts Best?
Source: Marketo Notes: Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too, according to a Marketo analysis of lead-to-opportunity conversion rates across its customer...
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B2B Sales: Pitch Opportunities and Content Problems
Problems with B2B sales pitches are related more to a focus on the wrong message than on a lack of opportunities, according to a Corporate Visions survey of 465 B2B marketers and salespeople. It...
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B2C Email Marketing Very Much “Alive and Kicking”
Email marketing is “not only still alive, it’s kicking,” declares BlueHornet in its latest annual “Consumer Views of Email Marketing” study [download page]. The report, based on a survey of 1,815...
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Radio’s Weekly Reach Exceeds 90% of Hispanics and African Americans
Source: Nielsen [download page] Notes: In March, more than 9 in 10 Hispanics (93%) and African-Americans (90.8%) ages 12 and older listened to the radio at least once during an average week between the...
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US Smartphone Penetration Growth Stalls in Q2
Source: comScore Notes: Smartphone penetration stood at 76.7% of the US mobile subscriber (13+) market in Q2, flat after reaching 77% in Q1, per comScore’s latest figures. Among smartphone media users...
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Face-to-Face Tops Social As W-O-M Vehicle
Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media, according to results from a CrowdTwist study...
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What are the Biggest Challenges of Lead Nurture Programs?
Lead nurture programs are generally most effective at generating more warm, sales-ready leads and at segmenting prospects based on interests and behaviors, finds a recently-released study [download...
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How Prevalent is Ad Blocking?
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June, according to a recent study [pdf] from Adobe and PageFair, which...
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Friday Research Wrap, 8/14/2015
Kids’ media consumption goes up during the summer, particularly when it comes to movies and TV, say parents responding to a Harris Poll survey. The report is one of a few recent studies examining kids’...
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US LGBT Media Habits, by Age and Gender
Source: Community Marketing, Inc. (CMI) [download page] Notes: LGBT websites and blogs remain the most popular form of media among Millennial (born 1981-1997) LGBTs, as they were last year, according...
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Display Overtakes Search in Global Mobile Ad Spending
Source: Interactive Advertising Bureau (IAB) [pdf] Notes: Mobile advertising revenue grew by 65% year-over-year in 2014 to reach $31.9 billion, details the IAB in a new report. Display ad spending saw...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – July 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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