CMOs Bullish on Mobile Marketing Spending, Not So Hot on Current Performance

CMOs are ready to boost their mobile marketing budgets, and there are signs they have already been doing so, according to results from the latest edition of the biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business. CMOs responding to the study predicted that mobile would occupy 15.6% share of their marketing budgets in 3 years’ time, up from the 6% currently allocated. (more…)