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Customer Satisfaction With Automobiles Drops to Lowest Point Since 2004
Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with automobiles has dropped 3 points this year to an index of 79 on the ACSI’s 100-point scale, marking...
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Demographics of Social Networking Platform Users
Source: Pew Research Center’s Internet & American Life Project Notes: Facebook remains the most popular social platform, used by 72% of connected adults, reports the Pew Research Center as part of...
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CMOs: Marketing Budget Growth Expected; ROI Problems Persist
CMOs in the US expect marketing budgets to rise by 5.5% in the next 12 months, according to the latest edition of the biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business. While...
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Online Customer Reviews Remain Highly Influential in Consumers’ Local...
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year, according to...
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Which Industries Lead in Consumer Perception?
Source: Gallup Notes: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating...
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Friday Research Wrap, 8/28/2015
Brands aren’t easing up on their email activity, with average volume across industries increasing by 16.1% year-over-year in Q2, per Experian Marketing Services’ latest quarterly benchmark report...
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CMOs Continue to Report Low Usage of Marketing Analytics
Source: The CMO Survey [pdf] (Duke University’s Fuqua School of Business) Notes: Just 31% of projects use available or requested marketing analytics, well within the 29-37% range seen over the past...
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Top 100 B2B Advertisers’ Spending Trends, by Medium
Source: Kantar Media / Ad Age Notes: The top 100 B2B advertisers increased their ad spending by 0.9% in 2014, while B2B advertisers as a whole kept their spending flat for the year, reports Ad Age,...
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Budgets Limited For Multicultural Marketing Initiatives
Multicultural consumers represented 92% of US population growth between 2000 and 2014, per a recent report, and research suggests that Hispanic and Asian households will outspend non-Hispanic Whites...
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CMOs Bullish on Mobile Marketing Spending, Not So Hot on Current Performance
CMOs are ready to boost their mobile marketing budgets, and there are signs they have already been doing so, according to results from the latest edition of the biannual CMO Survey [pdf] from Duke...
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Trusting Relationships A Bigger Priority For Customers Than Brand Names, CMOs...
Source: The CMO Survey [pdf] (Duke University’s Fuqua School of Business) Notes: CMOs tend to believe their customers’ top priority over the next 12 months will be superior product quality (26%) or...
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Mobile Now Forecast to Capture the Majority of US Digital Ad Spending This Year
Source: eMarketer Notes: Mobile ad spending is growing at such a rapid clip that eMarketer now predicts that it will capture a majority 52% share of digital ad spending this year, up from its earlier...
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Enterprise CMOs Say They Spread Their Budgets Evenly Across the Customer Journey
CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the customer journey, says The CMO Club in a recent study [pdf]...
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What Causes Consumers to Lose Trust in Digital Brands?
A majority of consumers don’t trust websites that suffer from security and usability issues, says Neustar in recently-released research [pdf], although inaccurate content is the most common complaint...
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US Out-of-Home Ad Revenues Continue to Grow
Source: Outdoor Advertising Association of America (OAAA) Notes: The out-of-home advertising industry has remained largely immune to the ad spending declines experienced by other traditional media...
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1 in 8 Desktop Page Views in the US Said to be Affected by Ad Blocking
Almost 1 in 10 (9%) of unique visitors to websites in the US (desktop-only) block ads, per a recent study from comScore and Sourcepoint, with that the lowest rate of 7 countries measured. The behavior...
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Friday Research Wrap, 9/25/2015
Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low, reports GfK in a recent study. While watching a program on a TV network remains the most...
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Marketers’ Challenges in Effectively Measuring Branding Efforts
Source: Visual IQ [download page] Notes: 8 in 10 marketers in the US and UK believe that it is more challenging to measure the impact of branding efforts than direct response efforts, according to a...
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Millennials’ Top Mobile Apps, by Share of Time Spent
Source: comScore [download page] Notes: Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the...
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North American Phone Traffic: Search Tops for Referrals; Email for Conversions
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America, according to a recent report from Adobe Digital Index (ADI). The same...
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