US Out-of-Home Ad Revenues Continue to Grow

Source: Outdoor Advertising Association of America (OAAA)

Notes: The out-of-home advertising industry has remained largely immune to the ad spending declines experienced by other traditional media channels, reports the OAAA, noting that OOH “complements, amplifies, and reinforces digital marketing.” Indeed, with its Q2 revenue growth of 3.8%, out-of-home advertising spending has now grown for 21 consecutive quarters, according to the OAAA’s tabulations. Growth has rebounded this year after a modest increase of 1.1% last year, and is expected to continue through 2019. (more…)