Marketers are confident in their effectiveness in the awareness (69%) and consideration (59%) stages of the customer lifecycle, but these ratings drop as the lifecycle progresses, with fewer than one-third believing they are effective in the advocacy stage. That’s according to results from a Demand Metric survey [download page] sponsored by Salesforce Pardot, which finds little investment in the latter stages of the journey. (more…)
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Where Do Marketers Feel They’re Most Effective in the Customer Lifecycle?
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