Source: Adobe Digital Index
Notes: Connected TV devices are becoming more popular devices for TV Everywhere viewing, reports Adobe Digital Index, noting that almost one-quarter (23%) of authentications occurred via connected TV devices in Q3, more than double the share (10%) from the year-earlier period. Looking closer at device types, the study indicates that the iPad (22% share) remains the device with the largest share of TV Everywhere authentications, while Apple TV’s share is almost double that of Roku (13% and 7%, respectively). (more…)