How Are B2B Marketers Building Buyer Personas?

Image may be NSFW.
Clik here to view.Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes, according to recent research. Indeed, a new study [download page] from Cintell – based on a survey of 137 B2B marketers – indicates that personas are most often used for messaging purposes. So how do marketers go about building those buyer personas – and what data are they using? (more…)