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Marketers’ Data Collection and Consumers’ Willingness to Share “At Odds”
Source: SAP hybris / Forrester Consulting [download page] Notes: About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to...
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How Are B2B Marketers Building Buyer Personas?
Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes, according to recent research. Indeed, a new study [download page]...
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What Are Millennials’ Most Important Life Aspirations?
Starting a family or spending time with family ranks as the most important of 6 life goals for a leading 29% of young Americans aged 22-35, closely followed by being happy, which is the top goal for...
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Demographics of Video Game Players and Self-Described “Gamers”
Source: Pew Internet & American Life Project Notes: Almost half (49%) of American adults say they play video games on a computer, TV, game console or portable device (such as a cellphone), per...
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Are Brands Getting More Trustworthy?
Source: PricewaterhouseCoopers (PwC) [pdf] Notes: More than 7 in 10 American adults aged 18-34 agree that the number of visionary brands has increased, according to a recent study from PwC, and a...
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Pay TV Subscribers’ Use of TV Everywhere, by Offering
Source: GfK Notes: A slight majority – 53% – of consumers (aged 13-64) living in pay-TV households have used TV Everywhere (TVE) to watch programs on a computer, mobile device or TV set, reports GfK,...
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Consumers’ Main Reason For Unsubscribing From Marketing Emails
Source: Fluent [download page] Notes: Email frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent in which 35% of respondents said that receiving...
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US Ad Spend Trends, by Medium, in Q3 2015
Source: Kantar Media Notes: Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2, as 16 of the 22 measured media types...
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Google’s Top Trending Searches of 2015, and Other Year-in-Review Lists
Lamar Odom – the former NBA star and more recent subject of a reality TV series – emerged as the top trending search of the year both in the US and globally, says Google in its year in review. Unlike...
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US Insurance Ownership, by Generation
Source: Nielsen [download page] Notes: Auto insurance ownership is consistent across generations, exceeding 80% in each case, per data contained in a recent Nielsen report. Millennials are less likely...
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Consumers Continue to Have Little Trust in Advertising Practitioners’ Ethical...
Source: Gallup Notes: Just 1 in 10 US adults rate the honestly and ethical standards of advertising practitioners as high or very high, according to a Gallup poll, on par with last year’s results (10%)...
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Pay-TV Penetration, by Age and Income
Source: Pew Research Center’s Internet & American Life Project [pdf] Notes: Some 76% of American adults report subscribing to pay-TV service at home, while 15% say they are cord-cutters and the...
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Demographic Stats About Millennials in 2015
Source: Nielsen [download page] Notes: Millennials (born 1977-1995; ages 21-38) represent 24% of the US population, according to data contained in a recent Nielsen report. Millennials tend to have...
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Why Do Consumers Share Content Online?
Almost two-thirds (64%) of consumers surveyed across 6 countries – including three-quarters in the US – share content online, per new data shared by Adobe from its State of Content report [pdf]. Among...
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US Home Broadband Service Adoption, by Demographic
Source: Pew Research Center’s Internet & American Life Project [pdf] Notes: The percentage of American adults with broadband service at home has plateaued, reports the Pew Research Center in a...
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Email Marketers’ Most Important Initiatives in 2016
Source: StrongView [pdf] Notes: Email marketers are much more focused on increasing subscriber engagement in the year ahead than they are on growing their list, per results from a recent Strongview...
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Who Owns Smart Home Technology?
Source: Coldwell Banker Notes: Close to half (45%) of American adults either own smart home technology or plan to invest in it in 2016, according to a survey conducted by Coldwell Banker. Among the...
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B2B Marketers’ Most Commonly Used Video Types
Source: Regalix [download page] Notes: Corporate videos (76%) and product demos (64%) are the most popular video formats used by B2B marketers, according to a recent Regalix survey of 364 senior B2B...
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Top 10 TV Advertising Brands of 2015
Source: Ace Metrix Notes: Google continues to air creative ads on national TV, according to Ace Metrix’s latest rundown of the “Brands of the Year,” which lists the brands that aired the most effective...
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Top 25 Marketing Charts of 2015
2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year’s biggest stories and...
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