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US Insurance Ownership, by Generation

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Nielsen-US-Insurance-Ownership-by-Generation-Dec2015
Source: Nielsen [download page]

    Notes: Auto insurance ownership is consistent across generations, exceeding 80% in each case, per data contained in a recent Nielsen report. Millennials are less likely than their older counterparts to have homeowners/renters insurance and life insurance, per the report, although upscale Millennials (household income of at least $75k) have higher rates of auto insurance (88%) and homeowners/renters insurance ownership (81%) than the older generations, and match them in terms of life insurance ownership (48%). (more…)


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