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Who Owns Smart Home Technology?

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ColdwellBanker-Smart-Home-Tech-Ownership-Demographics-Jan2016Source: Coldwell Banker

    Notes: Close to half (45%) of American adults either own smart home technology or plan to invest in it in 2016, according to a survey conducted by Coldwell Banker. Among the one-quarter who currently own smart home technology, Millennials (18-34) comprise the largest share, at 44%, followed by Gen Xers (35-54; 33%) and those aged 55 and older (24%). Smart home technology adopters also skew more male (57%) than female (43%). (more…)


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