Clik here to view.
2015 Sets New Peak for North American Box Office Revenues
Source: Rentrak Notes: North American box office revenues exceeded $11 billion on December 29, 2015, making 2015 the first year for that threshold to be reached, per Rentrak. With a projected $11.1...
View ArticleClik here to view.
How Do Different Generations Perceive Key US Institutions?
In some cases, there are marked variations in the views that American generations have of key institutions in the US, according to a new survey analysis from the Pew Research Center. For example,...
View ArticleClik here to view.
Digital Publishers’ Most Notable Media Trend of 2015
Source: Parse.ly Notes: The most notable trend in digital media last year was mobile overtaking desktop traffic, per results from a recent Parse.ly survey of hundreds of media companies around the...
View ArticleClik here to view.
As the Mobile Market Matures, What’s the Outlook for Consumer Tech?
Mobile application usage – defined as the number of mobile application sessions, where a user opens an app and records a session – increased by 58% in 2015, reports Flurry in its latest annual report...
View ArticleClik here to view.
Total Dollar Value of FSI Coupon Distributions Grew By 3.7% in 2015
Source: Kantar Media Notes: The number of free standing insert (FSI) coupons distributed in 2015 remained relatively steady (+0.2%) at 286 billion despite an 8.1% decline in total pages distributed (to...
View ArticleClik here to view.
What Mobile Device Owners Like the Least About Apps
Source: Quixey Notes: Mobile device owners are slightly more likely to say that they prefer to flip between several apps than to use a mobile web browser, per results from a recent survey from Quixey,...
View ArticleClik here to view.
Almost Half of Americans Can’t Afford A Major Purchase Right Now
Source: Gallup Notes: Some 48% of American adults surveyed throughout 2015 believe they would be unable to right now make a major purchase, such as a car, appliance or furniture, or pay for a...
View ArticleClik here to view.
Media Inflation Estimates for 2016
Source: Havas Media [pdf] Notes: Newer digital media channels are expected to see modest price inflation this year, with CPM growth dampened due to a continued abundance of supply, according to a...
View ArticleClik here to view.
Sizing Up the US Media Universe Across Devices
Traditional TV (live + DVR/time-shifted TV) and AM/FM radio continue to have the widest monthly reach of any media among Americans, reports Nielsen in its latest look at the media universe. While the...
View ArticleClik here to view.
Marketing to Young City Solos
Highly educated and with above-average discretionary spending, Young City Solo households are an appealing consumer segment for marketers targeting young urban professionals with active lifestyles....
View ArticleClik here to view.
US Music Industry Sales Trends in 2015
Source: Nielsen [download page] Notes: Overall album consumption – measured as all albums + track equivalent albums + streaming equivalent albums – grew by 15.2% last year to 549.4 million units,...
View ArticleClik here to view.
Data-Driven Marketing and Advertising: Spending and Performance in 2015
Source: Winterberry Group / GlobalDMA [download page] Notes: Data is critical to current marketing and advertising efforts, say almost 6 in 10 marketers, advertisers, service providers, technologists...
View ArticleClik here to view.
Marketers, Agencies Differ on Spending Changes in 2016
More than 6 in 10 senior-level marketers in the US and Canada anticipate their marketing spending to increase either somewhat (53.5%) or significantly (8.2%) this year, reports RSW/US in its latest...
View ArticleClik here to view.
What Prompts Smartphone Users to Download Apps – and Why Do They Delete Them?
Roughly one-third of smartphone users aged 13-64 replace apps on their device at least a few times a week, and around half (52%) do so at least once a month, according to a new report from Yahoo. The...
View ArticleClik here to view.
Adults’ Weekly Media Use, by Race/Ethnicity
Source: Nielsen [download page] Notes: Black adults watch almost three times more TV on a weekly basis than Asian-American adults, says Nielsen in its latest Comparable Metrics report covering Q3 data....
View ArticleClik here to view.
Friday Research Wrap, 1/15/16
Advertising, marketing and media executives around the world are bullish on the prospects for mobile marketing spending this year, with almost half (45%) expecting buying and spending growth of at...
View ArticleClik here to view.
Amazon Tops US Brand Buzz Rankings Yet Again; Netflix Leads Among Millennials
YouGov has released its US Buzz Rankings list for 2015, showing that Amazon enjoyed the best public perception for the third consecutive year. The study, which measures consumer perceptions of brands,...
View ArticleClik here to view.
Marketers, Creating More Content, Say Time Is Now Their Biggest Challenge
Almost three-quarters (73%) of marketers surveyed in late 2015 reported creating more content than in the previous year, reports Contently [download page] in a new study. With most content appearing to...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – December 2015
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – December 2015
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article