Source: Kantar Media
Notes: The number of free standing insert (FSI) coupons distributed in 2015 remained relatively steady (+0.2%) at 286 billion despite an 8.1% decline in total pages distributed (to 186 billion), per new Kantar Media data. A 3.6% increase in the average face value of the coupons distributed led to a 3.7% overall rise in the dollars circulated, which equaled $515 billion. (more…)