Source: Winterberry Group / GlobalDMA [download page]
Notes: Data is critical to current marketing and advertising efforts, say almost 6 in 10 marketers, advertisers, service providers, technologists and publishers surveyed by the Winterberry Group and the GlobalDMA across 17 markets, with almost 3 in 4 reporting confidence in the value of data-driven marketing and advertising (DDMA) and its prospects for future growth. Social media management and content was the channel with the largest spending growth and performance change in 2015, per respondents. (more…)