More than 6 in 10 senior-level marketers in the US and Canada anticipate their marketing spending to increase either somewhat (53.5%) or significantly (8.2%) this year, reports RSW/US in its latest annual “New Year Outlook Report.” That’s well above the enthusiasm shown in earlier iterations of the report dating back to 2011, in which no more than 51% of marketers had anticipated increased spending. For the first time, it’s also a greater level of change than expected by agency respondents. (more…)
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Marketers, Agencies Differ on Spending Changes in 2016
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