What Prompts Smartphone Users to Download Apps – and Why Do They Delete Them?

Roughly one-third of smartphone users aged 13-64 replace apps on their device at least a few times a week, and around half (52%) do so at least once a month, according to a new report from Yahoo. The report separately indicates that most applications have been deleted by the 3 month mark post-download if they’re not being used, while almost one-third are deleted in 1 week or less. (more…)