Almost two-thirds (64%) of consumers surveyed across 6 countries – including three-quarters in the US – share content online, per new data shared by Adobe from its State of Content report [pdf]. Among those who share external content such as articles and photos, the top motivation for doing so is to make people laugh (37%), per the report, reflecting separate results indicating an affinity for humorous and entertaining content from brands. (more…)
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Why Do Consumers Share Content Online?
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