Who and What Do Consumers Feel Define A Company’s Core Values?

Source: Havas Worldwide

Notes: Consumers believe employees have the biggest role in defining a company’s core values, per results from a Havas Worldwide survey of more than 10,000 adults worldwide. Notably, respondents believe that marketing and advertising (31%) has a significant role to play, being about as influential as brand champions (32%) and slightly more so than the CEO (29%). (more…)