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The Core Values Consumers Feel Are Most Important For Brands to Embody
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody, according to results from a recent Havas Worldwide study. Reliability/durability...
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Which Experiences Are Customers Most Satisfied With?
Source: The Harris Poll Notes: Consumers are highly satisfied with their shopping and dining experiences, according to a recent Harris Poll, with roughly 9 in 10 reporting being at least somewhat...
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Friday Research Wrap, 1/29/16
Smartphone owners are most likely to subscribe to a brand via its email, text or social media channels for incentives or coupons (55%) and loyalty rewards points (52%), per results from a Vibes survey...
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Who and What Do Consumers Feel Define A Company’s Core Values?
Source: Havas Worldwide Notes: Consumers believe employees have the biggest role in defining a company’s core values, per results from a Havas Worldwide survey of more than 10,000 adults worldwide....
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Mobile Devices Reportedly Account For Almost Half of Search Ad Clicks in Q4
Source: Merkle|RKG[download page] Notes: Mobile devices rose from 43% of North American search ad clicks in Q3 2015 to 48% share in Q4 2015, the largest quarter-over-quarter increase since Q1 2013,...
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Americans’ Financial Resolutions for 2016
More than 8 in 10 American adults expect to do something different this year with regards to their finances, reports The Harris Poll in a recently-released survey. Most commonly, they plan to cut back...
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Where Do Marketers See Their Most Exciting Digital Opportunities Today And in...
Optimizing the customer experience continues to be the most exciting digital opportunity available to company marketers today, according to results from the latest Digital Trends report [download page]...
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Paid Search Trends in Q4 2015
Sources: IgnitionOne [download page], Adobe, Merkle|RKG [download page], Kenshoo Notes: Search advertising continued to show strong growth in Q4 in the US, with double-digit increases in spending and...
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The World’s “Most Powerful” Brands in 2016
Source: Brand Finance Notes: The success of the latest Star Wars movie has driven Walt Disney to the top of the list of this year’s “Most Powerful” brands, per BrandFinance, which ranks brands based on...
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What Times of Day Are Key Social and Messaging Apps Most Heavily Used?
Facebook Messenger, Instagram and Twitter all show similar usage curves during a typical day, though Tumblr tends to see heavier usage in the late evening and early morning hours, reveals Nielsen in a...
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Most Commonly Used Metrics by SaaS Companies
Source: Totango Note: A slight majority (56%) of SaaS professionals are satisfied with the state of their business metrics, per results from Totango’s 5th annual State of SaaS Metrics report. Currently...
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Majority of Facebook’s Monthly Active Users Are Now Mobile-Only
Source: Facebook Notes: Mobile isn’t only accounting for a larger share of Facebook’s advertising revenue (now at around 80%), it’s also increasingly becoming the only way in which its users access the...
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Smartphone Penetration Nears 80% of the US Mobile Market
Source: comScore Notes: Some 79.3% of US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2015 (Q4), reports comScore. That represents a slight...
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Which Survey Invitation Methods Do Consumers Find Most – And Least – Acceptable?
Source: Accelerant Research Notes: American adults are most open to survey invitations via email and least open to door-to-door solicitations, per results from a recent Accelerant Research survey....
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Trust and Responsiveness Key to B2B Buyers’ Perception of Vendor Relationships
Almost half of B2B buyers believe their relationships with vendors are getting either stronger (15%) or slightly stronger (33%) over time, reports LinkedIn in a recent study [download page]. Based on a...
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Top 10 Marketing Charts of the Month – January 2016
This month’s quick-hit set of top charts includes the following topics: 2016 budget shifts by channel; email marketers’ top initiatives; why consumers share content online; top app download...
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Magazine Media Audiences Grew by More Than 7% in 2015
Source: The Association of Magazine Media (MPA) Notes: Total magazine media audiences – measured across online and offline channels – grew by 7.1% year-over-year in 2015 to reach almost 1.7 billion,...
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Majority of Americans Projected to Watch Streaming TV This Year
Source: eMarketer Notes: Digital TV viewing is projected to exceed half of the internet-using population this year for the first time, forecasts eMarketer. Some 164.5 million Americans are expected to...
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4 in 5 TV Households Now Using At Least One On-Demand Service
Some 81% of US households with a TV set have a DVR, get Netflix or use video on-demand (VOD) from a provider, according to the latest annual study of on-demand usage by the Leichtman Research Group...
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Which Activities Do Smartphone Owners Prioritize on Their Devices?
Adult smartphone users in the US estimate spending as much time texting as talking on their devices, per results from a GfK survey of almost 6,000 adult smartphone users aged 18-64. On average,...
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