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How Marketers Are Planning to Accelerate Personalization Strategies
Source: CMO Council / Microsoft[download page] Notes: Marketers will be turning to analytics and lifecycle management tools (49%) and personalization platforms (47%) to accelerate their personalization...
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Friday Research Wrap, 2/12/16
Valentine’s Day spending is expected to reach $19.7 billion this year, up by more than 4% from last year and representing the highest mark in the NRF’s decade-long survey history. The increase is the...
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Consumers’ Top Mobile Shopping Problems
Source: Bizrate Insights, a division of Connexity Notes: Usability – having to enlarge first to ensure touching or clicking in the right place – stands as the largest problem online shoppers have with...
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Which Ad Formats Do Consumers Feel Are Most Effective For Influencing Voter...
Source: Kelly Scott Madison (KSM) [pdf] Notes: Only a minority (42%) of US adults report being at least somewhat interested in political ads, according to results from a Kelly Scott Madison survey...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – January 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – January 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – January 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform TV Websites – January 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – January 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Which Brands Are Best Meeting Customer Expectations This Year?
The key drivers of brand engagement are moving towards emotional values, with emotional engagement increasingly difficult for brands to achieve, reports Brand Keys in its latest annual Customer Loyalty...
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The Value of An Inactive Subscriber… And Other Email Data
For retailers, inactive email subscribers “are still valuable customers,” reports MailChimp in an analysis of 6.6 billion sends through its platform that included 60 million e-commerce purchases and 40...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – January 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – January 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites – January...
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – January 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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US Retail Sales Forecast to Grow by 3.1% This Year
Source: National Retail Federation (NRF) Notes: Retail industry sales (excluding automobiles, gas stations, and restaurants) will increase by 3.1% this year, forecasts the NRF, which also forecasts an...
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Most Important Goals Of A Marketing Automation Strategy
Source: Ascend2 and its Research Partners [download page] Notes: More than 7 in 10 marketing influencers (primarily B2B) from around the world use marketing automation to some extent, and about 3 in 4...
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B2B Marketers’ Top Demand Gen Priorities and Channels
Roughly two-thirds of B2B marketers expect to increase their demand generation budgets this year, according to Demand Gen Report’s latest annual Demand Generation Benchmark Report [download page]....
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Super Bowl 2016 Data [Updated]
With the Super Bowl well and truly in the rear view mirror, various analyses have emerged surrounding the performance of the ads aired. Most of these look at the digital reverberation or impact of the...
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Why Marketing Leaders Feel Unprepared to Deal With Today’s Volume of Content
Source: Accenture Interactive [pdf] Notes: Close to 1 in 5 (17% of) marketing leaders from around the world say that their organization is producing enormous volumes of digital content and assets,...
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