Source: Kelly Scott Madison (KSM) [pdf]
Notes: Only a minority (42%) of US adults report being at least somewhat interested in political ads, according to results from a Kelly Scott Madison survey conducted by ORC International. Interestingly, though, Millennials (18-34) are more likely than Gen Xers (35-50) and Baby Boomers (51-69) to report an interest in political ads (48%, 40%, and 38%, respectively). TV ads lead in perceived effectiveness across generations, with social ads a close second for Millennials and print ads right behind TV for Baby Boomers. (more…)