Source: Ascend2 and its Research Partners [download page]
Notes: More than 7 in 10 marketing influencers (primarily B2B) from around the world use marketing automation to some extent, and about 3 in 4 feel that marketing automation is very important to marketing’s overall performance, according to an Ascend2 survey. Increasing lead generation (61%) and improving lead nurturing (57%) were the top-cited strategic goals of a marketing automation strategy, per respondents. (more…)