B2B Marketers’ Top Demand Gen Priorities and Channels

Roughly two-thirds of B2B marketers expect to increase their demand generation budgets this year, according to Demand Gen Report’s latest annual Demand Generation Benchmark Report [download page]. Based on a survey of 131 marketers from a variety of industries (the majority of whom are from companies with at least $10 million in revenues), the study finds that the most important priority is a focus on lead quality over lead quantity. (more…)