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Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing, according to a report [download page] from ShareThis. The study finds that this sharing also leads to TV tune-in, as users who click on shared content about TV series show an above-average inclination to convert to viewers. (more…)
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1 in 6 TV Viewers Said to Share Content About Shows Online
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