What Motivates Smartphone Users to Download and Use Apps?

Image may be NSFW.
Clik here to view.Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps, details Google [pdf] in a study conducted with Ipsos MediaCT. But downloads don’t necessarily equate to usage, as 1 in 4 installed smartphone apps are never used, according to the research. (more…)