Smartphones Driving More Traffic in APAC Than in US or Europe

Smartphones drove more than one-quarter of all site visits in the Asia-Pacific region last year, including almost 4 in 10 (37.9%) visits in Japan, per a new Adobe Digital Insights (ADI) report. The “Asia-Pacific Best of the Best 2015” presentation – when compared to previously-released reports for the US and Europe – shows that smartphones’ impact on site visits was generally higher in the APAC region than in the US and Europe. (more…)