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What Tech Challenges Do Growing Small Businesses Face?
New technologies will be one of the biggest factors impacting future growth for small businesses, according to a Forbes Insights and Cox Business survey [download page] of 300 small business...
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Smartphones Driving More Traffic in APAC Than in US or Europe
Smartphones drove more than one-quarter of all site visits in the Asia-Pacific region last year, including almost 4 in 10 (37.9%) visits in Japan, per a new Adobe Digital Insights (ADI) report. The...
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Who Reads Books in the US?
The percentage of American adults who read books has remained relatively unchanged in the past few years, reports the Pew Research Center’s Internet & American Life Project in a recent study [pdf]....
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For Enterprise Advertisers, Smartphones Grow to 2 in 3 Display Conversions
Smartphones are becoming increasingly influential for enterprise advertisers across search, display and social, but tablets have stagnated. That’s according to Marin Software’s latest quarterly report...
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What Motivates Consumers to Engage With Online Content?
Consumers’ motivations for engaging with online content can be boiled down to 8 “content moments,” says AOL in a new study that analyzed more than 55,000 content interactions across 8 global markets....
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Use of Facebook’s New Reactions Gradually Rising
The use of Facebook’s new reactions has grown, although it remains small relative to likes, shares and comments, reports Quintly in a new study. Based on an analysis of 105,000 Facebook pages in June,...
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Confidence in Data-Driven Marketing’s Growth Prospects Reaches New High
US marketers are growing more confident than ever in the future growth prospects for data-driven marketing, reports the DMA in its latest DMA/Winterberry Group Quarterly Business Review, which...
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Global Social Advertising CPM Trends in Q2 2016
Facebook CPMs grew by 63% year-over-year to an average of $6.33 in Q2, reports Salesforce in its Advertising Index Q2 2016 report [download page], though that represented a slower rate of growth and...
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Top 10 Marketing Charts of the Month – August 2016
This month’s quick-hit set of top charts includes the following topics: the ideal marketing mix; annoying social media behaviors; the core of the influencer trend; tracking the customer journey;...
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TV and Video Content Accessibility Becoming More Important
More than 1 in 3 global pay-TV and OTT service subscribers have given up on shows they love because it became too difficult and/or costly to access those shows, according to a TiVo survey of 5,500...
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Social Media Users Give Snapchat Stories the Nod Over Instagram Stories
Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories, according...
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Blogs, Videos Most Commonly Produced Content Marketing Types
Blogs are the most commonly produced content type by both B2B and B2C marketers, with 8 in 10 respondents from each group reporting their production, according to recent studies from Conductor. Videos...
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Advertisers Warm to Podcasts’ Receptive Audiences
More than 1 in 8 Americans listen to podcasts on at least a weekly basis, almost twice the share from just 2013, according to a recent study from Triton Digital and Edison Research. Now, two new...
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Mobile Ads Contributing to Long Site Load Times, Affecting Engagement
It takes 19 seconds on average to load a mobile site’s home page over a fast 3G connection, says Google in releasing a report entitled “The need for mobile speed“, which also reveals that more than...
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US Median Household Income Sees First Rise in Almost A Decade
The real median household income in the US was $56,516 last year, a 5.2% year-over-year climb that represents the first annual increase in median household income since 2007, according to a new study...
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In Japan and the UK, Mobile Overtakes Desktops in Retail E-Commerce Transactions
Mobile has reached an important threshold in two countries, and is poised to do so in another, according to Criteo’s State of Mobile Commerce Report [download page] for H1 2016. Based on an analysis of...
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What Do Marketers Consider to be the Most Effective Email Personalization...
Email is perceived to be the most effective digital tactic available to marketers today, and marketers are confident in the relative success of their strategies. However, according to a new study...
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Search and Email Driving Half of Website Visits in Europe
Direct visits only accounted for about one-third of website visits in Europe in Q2 2016, with the remaining two-thirds coming from brand-driven tactics such as search, email and display, according to...
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Digital Devices Now Influence the Majority of US In-Store Sales
Digital devices – or rather their use by US shoppers – now influence a majority (56%) of US in-store sales, up from 49% last year, according to the latest digital influence study from Deloitte....
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Minority of North American Enterprises Understand Cross-Channel Buying Journeys
Almost 9 in 10 brand and business executives at enterprise organizations in North America (at least $225 million in revenues) say that it’s at least a medium priority to provide and maintain an...
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