It takes 19 seconds on average to load a mobile site’s home page over a fast 3G connection, says Google in releasing a report entitled “The need for mobile speed“, which also reveals that more than three-quarters (77%) of the sites analyzed took longer than 10 seconds to load. Slow load times can affect can significantly affect engagement, with ads taking at least some of the blame. (more…)
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Mobile Ads Contributing to Long Site Load Times, Affecting Engagement
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