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Advertisers Warm to Podcasts’ Receptive Audiences

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westwoodoneadvertiserperceptions-advertisers-growing-interest-in-podcasts-sept2016More than 1 in 8 Americans listen to podcasts on at least a weekly basis, almost twice the share from just 2013, according to a recent study from Triton Digital and Edison Research. Now, two new studies indicate that advertisers are taking note of podcasts, which appear to have audiences that are receptive to ads. (more…)


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