Games and Music the Preferred App Categories Among Older Teens

A majority of “Millennial teens” (16-19) say that a recommendation from a friend or family member would influence them to try a new mobile application, making this a bigger influencer than social media recommendations (35%) or an online video (34%), finds Refuel Agency in a recent survey [download page]. The results support earlier research among the 18-64 population, which similarly found word-of-mouth to be a key driver of app downloads. (more…)